How to Outsource to a Kajabi OBM
Aug 05, 2025
You started your business because you’re passionate about what you do, not because you wanted to spend your days buried in tech, managing endless to-do lists, or constantly putting out fires. But as your business grows, so do all the moving parts, and soon you’re spending more time running your business than growing it.
That’s where an Online Business Manager (OBM) comes in. Unlike a virtual assistant, an OBM doesn’t just take tasks off your plate. An OBM acts as a strategic operator within your business who can manage projects, optimize systems, and drive results.
If your business runs on Kajabi, having an OBM who specializes in the platform means you’re getting someone who can manage both the tech and the strategy keeping all the pieces working together seamlessly. An OBM helps you bridge the gap between your big-picture vision and the daily actions that make it happen. That means you can confidently hand over things like website updates, course setup, funnel creation, launch coordination, email marketing, and team management knowing they’ll be completed on time, to a high standard, and without you having to constantly check in.
In short, if it’s something that’s part of what makes your business run smoothly, a Kajabi OBM can manage it for you so you can focus on serving your clients and growing your business.
What Can You Outsource?
Here’s an idea of what you can outsource to a Kajabi OBM so you can get time back to focus on the work that only you can do.
1. Websites and Funnels
Your website is where people first get to know you and your business, and your funnels guide them toward working with you.
A Kajabi OBM can help you:
- Build or redesign your Kajabi website so it reflects your brand and works seamlessly
- Create and optimize sales funnels that guide visitors toward your offers
- Set up landing pages, opt-ins, and thank-you pages that connect to your email marketing
- Manage website and funnel updates so your site stays fresh and functional
2. Courses and Memberships
Kajabi is the perfect place to host your online courses and memberships, but the setup and ongoing maintenance can be technical and time-consuming.
A Kajabi OBM can:
- Create a smooth onboarding process for your students or members
- Upload videos, worksheets, and resources
- Set up drip schedules and automations
- Structure your course layout for the best student experience
3. Email Marketing and Automations
Your email list is one of your most valuable business assets.
A Kajabi OBM can:
- Create engaging newsletters and email campaigns that connect with your audience
- Craft nurture sequences to keep your audience engaged
- Set up automations so the right people get the right emails at the right time
- Segment your list so your messaging stays relevant and personal
4. Launch Coordination
Launching a new offer, course, or program can feel overwhelming because there are a lot of moving parts.
A Kajabi OBM can manage:
- The launch timeline and task list
- Building sales pages and writing launch emails
- Tech setup and testing for sales pages, checkouts, upsells, and automations
- Coordinating all moving parts to ensure a smooth launch
5. Systems and Workflows
Having the right systems makes running your business so much easier and can save you hours each week.
A Kajabi OBM can:
- Audit your current tools and processes to find gaps
- Set up streamlined workflows so your business runs smoothly
- Create SOPs (Standard Operating Procedures) so tasks are done consistently even when you delegate them
- Recommend tech tools to save you time and stress
6. Team Coordination
If you already have a VA or other contractors on your team, a Kajabi OBM can take over managing them so you don’t have to be the go-between.
A Kajabi OBM can:
- Assign tasks and set deadlines
- Make sure projects stay on track
- Keep communication flowing
- Hold team members accountable so things get done
Signs You’re Ready to Outsource
Not sure if it’s the right time to bring in help? Here are some signs that you’re ready to hand over the day-to-day management so you can focus on the bigger picture:
- You spend more time in the back end of your business than working with clients or developing new ideas
- You have great ideas but no time to implement them
- You’re missing opportunities because you’re too busy managing current projects
- You’re stuck in reactive mode instead of planning and executing strategically
- You’ve reached a point where your growth feels capped because your plate is already full
- You’re exhausted from trying to do all the things yourself
If any of these sound familiar, it’s a clear sign that bringing on a Kajabi OBM could help you reclaim your time, reduce your stress, and create space for the next level of growth in your business.
Final Thoughts
Bringing on an OBM who understands Kajabi isn’t just about outsourcing. It’s about having someone in your corner who understands your vision and knows exactly how to bring it to life. It’s having someone who can help you connect the big picture with the day-to-day work that keeps your business moving forward without you managing every detail.
With the right support, you can spend more time doing what you love, giving your clients your best, and feeling at ease knowing your business is taken care of behind the scenes.
If you’re ready to hand off the tech overwhelm, the endless to-dos, and the messy systems, let’s chat.
Book a free call today and let’s make running your business feel easy again.
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