5 Signs It's Time to Refresh Your Website

Your website is often the first impression potential clients have of your business. But as your business grows and evolves, it's easy for your website content to become outdated or irrelevant.

If your website feels outdated, confusing, or isn't bringing in the results you want, it may be time for a refresh.

In my experience of building websites for my clients, there are typically five clear signs that your website needs an update. By recognizing these signs and taking action using the tips to fix each issue will keep your website relevant, engaging, and effective.

Let's dive in!

1. Your Website Looks Outdated

Design trends evolve, and what looked sleek five years ago might feel clunky today. If your website

• has outdated fonts, or
• is overloaded with text, or
• doesn't display correctly on mobile devices,

then it's time for a modern refresh. A polished, up-to-date design builds trust and keeps visitors engaged.

How to Fix It:

✅ Choose a clean, minimalist design with plenty of white space and easy-to-read fonts.

✅ Update your branding, like colours and images, to reflect your current business identity.

A modern, visually appealing site will help you stand out from the competition.

2. You're Not Getting Leads or Sales

If your website isn't converting visitors into leads or customers, something isn't working. Maybe your call-to-action buttons are hard to find or your messaging isn't clear. A strategic refresh can improve user experience and help turn visitors into paying clients.

How to Fix It:

✅ Make sure your homepage has a strong, clear call-to-action (CTA).

✅ Simplify the navigation so visitors can easily find what they need.

✅ Adding social proof, such as testimonials or case studies, can also boost conversions.

3. Your Content is Outdated or Inaccurate

Have your services changed? Do you have old blog posts that are no longer relevant? Outdated content can confuse potential clients and make your business seem inactive. Regularly updating your website with fresh, accurate content helps ensure your clients know how they can work with you.

How to Fix It:

✅ Identify and update or remove any outdated pages, services, or blog posts.

✅ Update your offers, rewrite service descriptions, and remove any irrelevant information.

✅ Add blog posts with valuable, up-to-date content to help search engines know that your site is active and relevant.

4. It's Not Mobile-Friendly

More than half of web traffic comes from mobile devices. If your site doesn't adapt seamlessly to different screen sizes, you're losing potential clients. Refresh your website's mobile version to ensure your website looks and functions beautifully on every device.

How to Fix It:

✅ Test your website on multiple devices to see how it appears.

✅ Make sure text is easy to read on all devices.

✅ Check that all buttons are working on mobile devices.

5. Your Website Is Hard To Update

If making simple website updates feels like a hassle, your website platform might not be the right fit or it might be time to outsource website tasks to a specialist. Your website should be easy to manage so you can quickly update content, images, and offers without getting frustrated. If you dread making changes, it's probably a sign that a more user-friendly platform (like Kajabi!) or expert support could be the better solution.

How to Fix It:

✅ Consider whether your current platform is the right fit for your needs.

✅ Alternatively, it might be time to outsource website updates to a specialist who can manage the tech so you can focus on your zone of genius.

The easier it is to update your site, the more likely you'll keep it fresh and relevant.

Ready for a Website Refresh?

Need help with your refresh? Let's chat! I specialize in creating beautiful, streamlined websites that work for you. Book a free call today.